Answer the following statements true (T) or false (F)
1. The persona for a brand is developed by the writer.
2. You should use adjectives and adverbs in social media copy.
3. Apply the hashtag to the brand name of your client on social posts.
4. A microblog is another name for a tweet.
5. It is often a good idea to place a photo with a microblog post.
1. FALSE
2. FALSE
3. FALSE
4. TRUE
5. TRUE
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Isaac works for a civil engineering firm outside of Dallas. The firm has been hiring a lot of creative designers lately, but each new hire has a very strong and distinct personality. When it comes to design, no one can agree on anything, and without a clear means of making a decision, nothing is ever going to get done. The team could do a better job of improving upon which manageable paradox?
a. Support and confrontation b. Authority and autonomy c. Process and product d. Both b and c
Johnny is a freshman and is giving a presentation to the newspaper editor. He wants to impress the editor and wants it to be listenable. What should he do?
A. use broad and technical vocabulary B. don't tell the editor what is coming next; surprise is better C. use a structure that lays out clear signposts for the editor D. don't worry about cohesiveness or flow
How has social media affected journalists’ ability to build an audience?
A. Those who had a large audience in the past will maintain them. B. All journalists must work harder to build and maintain an audience. C. All journalists now have larger and more loyal followings. D. Social media users are completely uninterested in the news.
Which zone of space is used for personal interactions, typically ranging from 0 to 1.5 feet?
A. personal space B. intimate space C. social space D. public space