Market conditions and factors that tend not to favor first movers include
A. pouring too few resources into getting ahead of the market opportunity.
B. growth in demand that depends on the development of complementary products or services that are not currently available and new-industry infrastructure that is needed before buyer demand can surge.
C. buyer behavior that is readily attracted to new technology or product features.
D. quick market penetration and strong loyalty among first-time customers.
E. conditions that make imitation difficult and absolute cost advantages that accrue to those who make early commitments to new technologies, components, or distribution channels.
Answer: B
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