As a product moves through the stages of the product life cycle, marketers typically find that:
a. sales and profits tend to increase at a constant rate.
b. they must adjust their marketing strategies to reflect changing market conditions.
c. they can maximize profits by sticking to a consistent marketing strategy.
d. constantly bringing new users into the category will keep the sales and profit up and running.
b
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Which of the following situations has the best chance of being detected when a CPA computes the ratio of repairs and maintenance expense to the related property, plant, and equipment accounts, compares to prior years' ratios, and investigates all changes exceeding a fixed percentage?
A. Because of worsening economic conditions, the current year provision for uncollectible accounts was inadequate. B. The cashier began lapping accounts receivable in the current year. C. The company is failing to capitalize major repairs that increase the useful life of equipment. D. Depreciation has not been taken on some assets.
Martha has determined that along the share-development path, her business should perform at a 91% level of product awareness, 73% in product preference, 86% in intentions to purchase, and 76% in product availability
If the share potential index for Martha's business is 26%, at what level of purchase rate should her business perform? A) 90% B) 80% C) 70% D) 60% E) 50%
A company with a low level of liabilities in relation to stockholders' equity is likely to have a very high debt-to-equity ratio.
Answer the following statement true (T) or false (F)
George's case was handled under the "small tax case procedure." He does not agree with the findings of the Tax Court. He would like to appeal the decision. Which one of the following is true?
A. There is no appeal. B. He would appeal first to the U.S. Court of Federal Claims. C. He would appeal first to the U.S. Court of Appeals for the Federal Circuit. D. He can appeal the case, but only if the amount of tax involved is greater than $5,000.