Define pathos. Provide an example of a commercial or public service announcement that used pathos as a primary appeal

What will be an ideal response?


? Pathos is emotional appeals that aid in persuasion.
? Humane Society PSAs and Children's Fund PSAs are common examples used.

Communication & Mass Media

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In formal arguments, a useful organizational scheme includes all of the following EXCEPT ______.

a. a locating statement b. a name step c. a cognition step d. a conclusion step

Communication & Mass Media

A data plot showing a negative skew has

a. the “tail” of the plot in the low numbers b. the “tail” of the plot in the high numbers c. a flat profile d. a high profile e. a symmetrical profile

Communication & Mass Media

The transactional view of interpersonal communication

A) is an exchange of money. B) is static. C) involves interdependency. D) has a clear-cut end.

Communication & Mass Media

At the beginning of an interview, the interviewer asked Jessica broad, general, and open types of questions. Jessica easily answered them

But, gradually she realized that the questions became increasingly specific and narrow, which required her to give insightful answers. Which type of question sequence was the interviewer using? a) Funne b) Inverted-funnel c) Tunnel d) Quintamensional

Communication & Mass Media