What important document would you use to introduce you as a potential employee, highlight your résumé, and demonstrate your writing skills?
a. orientation letter
b. interview letter
c. cover letter
d. introduction letter
c. cover letter
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In the context of product layers, which of the following exemplifies an actual product?
A. A jacket for protection in chilly, windy climatic conditions B. The raw materials that are used in manufacturing a bar of chocolate C. The level of cathartic gratification that a video game provides to its user D. The educational qualifications and experience of a surgeon
Which of the following is a strategic decision area that is a part of the Price component of the marketing mix?
A. physical good B. product lines C. level over product life cycle D. salespeople selection and training E. warranty
Which of the following is a drawback of buying a franchise?
A. Franchisees face issues in understanding their role in the responsibilities of operating the franchise. B. Franchises are not available in a wide range of endeavors. C. Franchisers have to identify their market niche and conduct their own sales activities. D. Franchisers do not provide any guidance to the franchisee.
An important source of credit information is the customer's previous credit history.
Answer the following statement true (T) or false (F)