Zeal is a popular automobile brand, and its positioning statement is: "For upscale American families who require large vehicles, Zeal is the automobile of choice." Which of the following mandatory elements is missing from the positioning stateme
A) point of difference
B) target audience
C) brand name
D) product category
E) need
A
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Which of the following statements is true in the context of the BCG growth-share matrix?
A) Stars often need heavy investment to finance their rapid growth in a market. B) The positions of SBUs in the growth-share matrix rarely change over time. C) The income from one SBU cannot be used to support other business units. D) Dogs promise to be large sources of cash. E) Cash cows typically turn into stars.
Customers located close to a firm are less likely to benefit from FOB-origin pricing than customers located further away
Indicate whether the statement is true or false
Labels on fresh meats are not required to indicate where the food originated
a. True b. False Indicate whether the statement is true or false
A firm has fixed operating costs of $10,000, the sale price per unit of its product is $25, and its variable cost per unit is $15. The firm's operating breakeven point in units is ________ and its breakeven point in dollars is ________
A) 1,000; $6,250 B) 400; $10,000 C) 400; $25,000 D) 1,000; $25,000