Marketing managers need to understand the desires of consumers in order to create a proper marketing mix for a well-defined market
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Marketing managers need to understand the desires of consumers in order to create a proper marketing mix for a well-defined market. Consumer behavior describes how consumers make purchase decisions and how they use and dispose of the purchased goods and services.
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A. A firm's price earnings ratio B. A firm's expected capital gains yield C. A firm's intrinsic value of stock D. A firm's nonconstant growth of stock E. A firm's economic value added
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a. True b. False Indicate whether the statement is true or false