Trading down refers to ________ when repositioning a product.
A. reducing the amount of product carried as inventory
B. encouraging consumers through the use of coupons and deals to purchase a firm's lower-priced products
C. reducing the number of features, qualities, or price
D. redirecting marketing resources from a cash cow target market to one that is not performing as well in the hopes of increasing sales and profits
E. reducing the number of product items in a product line
Answer: C
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Which of the following theories have been primarily driving reserach in self-leadership?
a. Social cognitive theory and social role theory b. Intrinsic motivation theory and social role theory c. Social role theory d. Social cognitive theory and intrinsic motivation theory
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There is a shortage of 100,000, as the foreclosure sale price was $500,000. The bank brings a legal action against Wesley. Which of the following can help the bank recover the shortage from Wesley? A) right of redemption B) lien release C) deficiency judgment D) garnishment
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Indicate whether the statement is true or false.