The persuasive strategy of adding a new salient belief might not be effective when:

a. the new belief is too similar to existing beliefs
b. the new belief is too extreme
c. the new belief is not compatible with existing beliefs
d. the new belief is has a negative valence


c. the new belief is not compatible with existing beliefs

Communication & Mass Media

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Which of the following is an example of an effective main

point? a. Candle making b. How can you make a candle at home? c. The process of candle making is simple enough to do at home. d. Are homemade candles better than store-bought ones?

Communication & Mass Media

In an organizational setting, a high-context culture would emphasize ______.

a. commitment to people b. adherence to set plans c. concern for others’ privacy d. promptness

Communication & Mass Media

Which resource can be used to obtain the most reliable and valid research available?

A. news sources B. biographical material C. academic research articles D. documentaries

Communication & Mass Media

A point of view shaped by political awareness of the social location of a group is known as a(n):

A) ?implicit personality B) ?script C) ?role D) ?cognitive ability E) ?standpoint

Communication & Mass Media