What step involves increasing brand awareness when creating stories and other content for an organization?
a. Identifying the primary reason for generating new content
b. Usinghuman interest and emotional appeals to add interest
c. Confirming that an idea has at least one value
d. Finding topics and news hooks that align with the organization's goals
A
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Which of the following is NOT true of handling audience questions?
A) repeat the question before answering it B) never admit that you don?t know an answer C) take questions from various parts of the audience D) be direct with your answer
Could the controversial A&F catalog actually have been a good public relations tactic? After all, it brought a great deal of media attention to the retailer and its catalog
What will be an ideal response?
If a person you know reasonably well refuses to acknowledge you when the two of you meet,
A. that person is likely sending a message that something has happened in the relationship. B. that person is most likely extremely ill. C. that person is most likely signaling something positive about your relationship. D. no communication has occurred because that person said nothing to you.
The search for personal identity is a familiar narrative pattern known as a/an:
A. hamartia B. archetype C. dialogue D. proscenium