Distinguish between corporate objectives and marketing objectives.
What will be an ideal response?
Corporate objectives are usually stated in terms of profit or return on investment. Marketing objectives are derived from corporate objectives but should relate to the needs of the specific target markets and to specific sales objectives.
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_________is a hierarchy of jobs and their rates of pay within the organization.
A. Expectancy theory B. Compensation C. Pay structure? D. Broadbanding E. Equity theory
Bonds that mature at different intervals from the date of issue are ____________________ bonds.
Fill in the blank(s) with the appropriate word(s).
Answer the following statement(s) true (T) or false (F)
1. Job satisfaction cannot be directly measured. 2. Job satisfaction is important to us because it affects many other factors at work. 3. Job satisfaction is difficult to measure accurately because it is difficult to measure attitudes. 4. When administering job satisfaction surveys, you can build trust by making sure everyone’s names are on their surveys. 5. The “Faces Scale” is a very complex satisfaction survey.
When shopping on the Internet, most consumers assume their personal information is confidential. Subscribers to America Online (AOL) were upset when AOL proposed giving member information to its partners without telling them. This is related most directly to consumers' right to
A. be informed. B. be heard. C. safety. D. happiness. E. be treated courteously.