The intersection of public relations and publicity, advertising, sales promotion, and marketing is referred to as ________
A) database marketing
B) integrated marketing
C) cross promotion
D) sales promotion
B
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Benefits of using third-party quality assurance services in international trade include ______.
A. maximizing language differences between a company and its suppliers B. eliminating or reducing the substantial travel expenses associated with sending a company representative abroad C. maximizing cultural differences between a company and its suppliers D. eliminating the need for offshoring
Identify a true statement about culture.
A. Culture, in business and elsewhere, is considered static in nature. B. Attitude and behavior comprise the biggest fraction of the elements that determine culture. C. A firm's culture can be its sustaining value, offering it direction and stability during challenging times. D. The specific culture within an organization can be defined easily and objectively.
Which item below is not part of the four dimensions of transformational leadership?
a. Idealized influence b. Achievement analysis c. Intellectual stimulation d. Individualized consideration
Discharge of a contract occurs when:
A) the parties have no further obligations to each other B) the parties to the contract mutually agree to the obligations being brought to an end, even if the promises made under the contract had not been completed C) all the parties have done exactly what they were required to do under the terms of the agreement D) the promises the parties have made have come to an end E) All of the above