______ is when positive consequences are used to reinforce certain behaviors to make the employee more likely to behave in similar ways in the same or similar situations.
A. Negative punishment
B. Positive reinforcement
C. Positive punishment
D. Negative reinforcement
B. Positive reinforcement
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The activities a firm undertakes to create a certain perception of its product in the eyes of the target market are referred to as
A. positioning. B. targeting. C. leveraging. D. labeling. E. zoning.
Van pays the following medical expenses this year:•$1,500 for doctor bills for Van's son who is claimed as a dependent by Van's former spouse.•$300 for Van's eyeglasses.•$900 for Van's dental work.•$3,800 for Van's face lift. Van, a newscaster, is worried about the wrinkles around his eyes.How much can Van include on his return as qualified medical expenses before limitation?
A. $2,400 B. $1,200 C. $6,500 D. $2,700
Which of the following is an example of a mercenary culture?
A. Fun Phone Apps, where the two founders, who are best friends, work in their shared apartment to develop smartphone apps B. Crazy Imported Foods, where the employees brainstorm new product ideas every Monday at a local winery C. Bob's Used Exotic Cars, where the salespeople all try to sell as many cars as they can each month but compete for customers in an aggressive, cutthroat fashion D. Tactical Flashlights, Inc., where product designers operate independently and do not share ideas due to chronic mistrust E. Mildred's Creative Preschool, where the teachers nurture and support each other but structure their lesson plans in their own ways
A radio commercial begins with the following line: "Our competitors think we can't sell furniture for so little money, but we want our customers to know that we work hard to bring you value for your dollar, and our prices are for real." The furniture store is using a(n) ________ appeal.
A. slice-of-life B. emotional C. functional D. one-sided E. refutational