When the city of Pensacola, Florida, advertises itself as "the perfect place for the perfect Florida vacation," it is using
A. exploitation.
B. puffery.
C. niche marketing.
D. unfair advertising.
E. deceptive advertising.
Answer: B
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Which media type is considered the most trusted information source by customers for acting on the information but is difficult for a brand to create, measure, or target?
A. owned media B. paid media C. direct media D. earned media E. specified media
Which of the following actions is not prohibited by The Foreign Corrupt Practices Act?
A) offers of payments to government officials to influence a decision on behalf of the firm making the payment B) payments to government officials to influence a decision on behalf of the firm making the payment C) payments to low-level officials for expediting the performance of routine government services D) all of the above actions are prohibited by The Foreign Corrupt Practices Act
Which of the following terms refers to the interest level at which member banks can borrow money from the Federal Reserve System?
A) Discount rate B) Key rate C) Prime rate D) Federal insurance premium E) Reserve requirement
Over the past year, you earned a nominal rate of interest of 8% on your money. The inflation rate was 3.5% over the same period. The exact actual growth rate of your purchasing power was
A. 15.55%. B. 4.35%. C. 5.02%. D. 4.81%. E. 15.04%.