One of the advantages of using an experimental design to test message persuasiveness is that:

a. it results in a higher significance
b. isolates the reason for the difference
c. measures absolute persuasiveness
d. is more scientifically accepted


b. isolates the reason for the difference

Communication & Mass Media

You might also like to view...

The following are good guidelines for assessing the success of a group decision EXCEPT:

A. Everyone involved in the plan should be involved in assessing it B. The assessment plan should wait till after the decision has been implemented C. Assessment should be continuous D. Feedback should occur on a regular basis,MULTIPLE CHOICE

Communication & Mass Media

Hearing is the physiological process of receiving sound

Indicate whether the statement is true or false

Communication & Mass Media

During an employment interview, Steven was asked a series of multiple-choice and yes/no types of questions. Steven preferred to answer such questions, as he was not required to put much insight into his answers

Which question sequence was illustrated in this scenario? a) Tunne b) Funnel c) Inverted-funnel d) Quintamensional

Communication & Mass Media

Which of the following IS NOT true regarding research results comnparing the group support systems (GSS) with face-to-face (FtF) methods?

A. Face-to-face groups reported more satisfaction than GSS groups. B. Face-to-face groups showed higher levels of consensus and perceived quality. C. The use of GSS improves decision quality and depth of analysis. D. The use of GSS improves equality of participation.

Communication & Mass Media