What time frame is used to measure immediacy in today’s media environment?

A. minutes and seconds
B. hours
C. days and weeks
D. months and years


A. minutes and seconds

Communication & Mass Media

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Establishing a speaker's credibility with listeners is also known as pathos

Indicate whether the statement is true or false.

Communication & Mass Media

When a speaker explains the right way to make a company more profitable and successful, she is using which of the following?

A. proposition of ethos B. proposition of value C. proposition of fact D. proposition of self-assurance

Communication & Mass Media

Which statement is an example of the outgroup homogeneity effect?

a. “I think some Arabs might be terrorists.” b. “I have met some really nasty Catholics in school.” c. “I know, for a fact, that all Jews are cheap.” d. “The liberals I see on the Internet are the real racists.”

Communication & Mass Media

When we talk on a cell phone and need to keep asking, "Can you hear me now?" this barrier to

listening is known as __________ noise. A. external B. internal C. semantic D. selection

Communication & Mass Media