The common assumption that others are influenced by media messages but we are not is
A. the otherness effect.
B. the third-person effect.
C. the CNN effect.
D. a violation of the second principle of media literacy.
Answer: B
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When presenting a speech of description, it is particularly important to _____
A) take great pains with your language to help your audience visualize your subject B) use numerous visual aids rather than try to depict things in language C) explain the technical intricacies of your subject using technical terms D) avoid addressing philosophical subjects since description is impossible
Think-tank research has been cited to have which of the following characteristics?
a. It may be biased. b. It is often crowd-sourced. c. It is done by independent contractors. d. It usually addresses controversial topics.
The presenter organizes a message around the origins and the results of a series of events. Which type of pattern is this?
a) Cause/effect patter b) Geographical pattern c) Topical pattern d) Comparison/contrast pattern
Computerized production allows a single DJ to record multiple radio programs through a technique known in the industry by the name
a. multitasking b. cloning c. multiplexing d. show splitting e. voice tracking