Even when competing offers look the same, buyers may perceive a difference based on ________ differentiation
A) image
B) people
C) price
D) channel
E) services
A
Business
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Why is credibility important for marketers? Identify and briefly explain the three attributes audiences perceive as lending credibility to the sender of a message
What will be an ideal response?
Business
Which of the following will increase the contribution margin?
a. Reduction in variable costs b. Reduction in fixed costs c. Reduction in sales d. Reduction in net income
Business
_____________________________ was passed to outlaw monopolies
Fill in the blank(s) with the appropriate word(s).
Business
The environmental-based ISO certification is?
a. ISO 9000 b. ISO 10000 c. ISO 12000 d. ISO 14000
Business