Imagine that you are offering an Internet-based software service that helps people plan group projects and calendar events. Design a freemium program to attract customers.
What will be an ideal response?
Some service can be given away for free to attract customers. For example, the calendar can be given for free for one user and pricing can begin when new customers are added. The calendar can be given away altogether, getting groups to use the software and start collaborating. Then the planning software can be sold.
Learning Objective: 10.3. Explain how companies generate revenue by profiting from “free.”
You might also like to view...
The authoritative executional framework works especially well in specialty magazines and trade journals
Indicate whether the statement is true or false
When a customer calls a catalog order line to place an order, which type of teleservices
is taking place? a. An outbound call. b. A solicitation call. c. An inbound call. d. None of the above.
Which of the following terms refers to buying out a hostile shareholder at a price far above the current price of the target company's stock in exchange for the hostile shareholder's agreement not to buy more shares for a period of time?
A) golden parachute B) poison pill C) porcupine provision D) greenmail
Select the properly punctuated sentence
A) The Affordable Health Care Act has now provided coverage for many individuals who could not previously afford health insurance, however, the legislation has been widely criticized by many. B) The Affordable Health Care Act has now provided coverage for many individuals who could not previously afford health insurance; however, the legislation has been widely criticized by many. C) The Affordable Health Care Act has now provided coverage for many individuals who could not previously afford health insurance; however the legislation has been widely criticized by many.