The Coca-Cola Company has convincingly demonstrated that the ability to think globally and act locally can be a source of competitive advantage. Justify this statement using examples
What will be an ideal response?
Coke achieved success in Japan by spending a great deal of time and money to become an insider. The company built a complete local infrastructure with its sales force and vending machine operations. Coke's success in Japan is a function of its ability to achieve "global localization," being as much of an insider as a local company but still reaping the benefits of worldwide operations. The company is adept at adapting sales promotion, distribution, and customer service efforts to local needs. Coke has become one of the brands that have spent time and money getting this experience in unknown territories.
You might also like to view...
When applying the lower of cost or market rule to the valuation of inventory, the allowance method is considered preferable to the direct method because
A) the allowance method reports smaller losses than the direct method. B) the allowance method reports a higher inventory net valuation for balance sheet purposes than the direct method. C) the allowance method reports the inventory loss or loss recovery in a separate income statement account. D) the allowance method, unlike the direct method, reduces the value of inventory reported on the balance sheet.
Angelina makes all purchases of printers and small computers for her company, a company that employs over 1000 people.However, all purchases must be approved by her district vice president.The district vice president would be listed under which of the following customer types?
a. decision maker b. saboteur c. recommender d. approver
Based on the information in Table 4-2, the average collection period is
A) 127 days. B) 70 days. C) 89 days. D) 81 days.
In queuing theory models, the customers that potentially need service can be considered as arriving from ______.
a. finite population only b. infinite population only c. finite and infinite population d. limited population only