Which of the following is a disadvantage of using digital, mobile, and social media for advertising?

A) The costs are high.
B) Audience selectivity is low.
C) The audience controls content and ad exposure.
D) The interactive capabilities are low.
E) There is little scope for personalization.


C

Business

You might also like to view...

Process cost accounting is useful for costing homogeneous products such as base models of automobiles

a. True b. False Indicate whether the statement is true or false

Business

A survey of the extent of ethical problems revealed that lying is

A. a minor problem B. much more frequent among younger than older workers C. much more frequent among older than younger workers D. a frequently observed unethical behavior

Business

Suppose that ABSs are created from portfolios of subprime mortgages with the following allocation of the principal to tranches: senior 80%, mezzanine 10%, and equity 10%

(The portfolios of subprime mortgages have the same default rates.) An ABS CDO is then created from the mezzanine tranches of the ABSs with the same allocation of principal. Losses on the mortgage portfolio prove to be 16%. What, as a percent of tranche principal, are losses on the mezzanine tranche of the ABS CDO A. 50% B. 60% C. 80% D. 100%

Business

A senior manager who provides leadership in a Six Sigma project is known as a ________.

Fill in the blank(s) with the appropriate word(s).

Business