Which of the following tasks is part of a PR professional’s role as strategic adviser?
a. monitoring competitor activities
b. developing CSR activities
c. creating press releases
d. attending media tours
a. monitoring competitor activities
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There are about 18,000 magazines in the U.S. today
Indicate whether this statement is true or false.
Emile Berliner is famous for which of the following?
A. He developed the gramophone. B. He invented the compact disc. C. He was the star of the movie The Jazz Singer. D. He founded MTV.
A producer sued a company after it used the tune of a song from his movie in a commercial. Though the portion was extremely small when compared to the complete song, the court ruled against the company
Based on what factor did the court not grant the company fair use? a) Extent of the use b) Nature of the copyrighted material c) Nature of the use d) Commercial infringement
Which of the following is a guideline for effective workplace communication?
a. The office is a shared zone, treat it as if everything is your territory. b. Avoid touching, except when shaking hands. c. Treat those politely who deserve it, call out inappropriate behavior. d. Use the same grammar and abbreviations used in electronic communication.