What exactly is analyzed during the business analysis phase of new-product development?

What will be an ideal response?


During the business analysis stage, a product idea is evaluated to determine its potential contribution to a firm's sales, costs, and profits. In the course of a business analysis, evaluators determine whether a product fits with the organization's existing product mix. They also ascertain if demand of the product is strong enough to justify entering a market, and whether the demand will endure. Moreover, the evaluators estimate types of environmental and competitive changes that can affect the product's future sales, costs, and profits.During the business analysis stage, a firm determines whether its research, development, engineering, and production capabilities are adequate to develop a product; whether new facilities must be constructed, how quickly they can be built, and how much they will cost; and whether the necessary financing for development and commercialization is on hand or is obtainable based on terms consistent with a favorable return on investment.

Business

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