Cash, not including cash equivalents, includes:
A. Customer checks, cashier checks, and money orders.
B. Postage stamps.
C. Money market funds.
D. Two-year certificates of deposit.
E. IOUs.
Answer: A
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A) memorability B) aided brand awareness C) unaided brand awareness D) brand and ad recognition
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Fill in the blank(s) with the appropriate word(s).