Source credibility is the extent to which a speaker is perceived as competent to make the claims he or she is making.

Answer the following statement true (T) or false (F)


True

Communication & Mass Media

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Laurie Adams, who heads up the North American Pollinator Protection Campaign,

said, "Colony Collapse Disorder among honeybees threatens our food supply." With this statement, she has addressed which type of persuasive "question?" A) Question of fact B) Question of value C) Question of policy D) Question of dilemma

Communication & Mass Media

Which of the following is a characteristic of the writing tone?

A. It is the nonverbal aspect of a written document. B. The tone should be expressed using difficult vocabulary or phrases. C. It is the biased portion of your written materials. D. The main goal is to have the reader adapt to your message.

Communication & Mass Media

When a rhetorical act steps outside the security of a standard rhetorical form to combine genres, we call it

A) a paradox. B) a hybrid. C) irony. D) transcendence.

Communication & Mass Media

When Thomas said “a blushing crow” instead of a “crushing blow” in order to get a laugh he was using

A) a spoonerism. B) a malapropism. C) hyperbole. D) verbal irony.

Communication & Mass Media