____________ is setting the price lower than competing brands in order to enter a market and quickly gain a significant share of the market.
A. Price skimming
B. Premium pricing
C. Penetration pricing
D. Reference pricing
E. Captive pricing
Answer: C
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The accountant of Action Adventure Games prepared a balance sheet after every 10-day period. The only resources invested by the stockholder were at the start of the company on June 1. During June, the first month of operation, the following balance sheets were prepared:ACTION ADVENTURE GAMESBalance SheetJune 10Assets?Equity?Cash……………………..$60,000Common stock……………..$60,000Total assets………………$60,000Total liabilities and equity…$60,000ACTION ADVENTURE GAMESBalance SheetJune 20 Assets?Liabilities?Cash……………………. $48,000Notes payable……. $18,000Land……………………. 10,000Equity?Building…………………20,000Common stock…..60,000Total assets…………..$78,000Total liabilities and equity$78,000ACTION
ADVENTURE GAMESBalance SheetJune 30Assets?Liabilities?Cash……………………. $51,000Accounts payable….$2,000Office supplies…………2,000Notes payable……. 18,000Land……………………. 10,000Equity?Building…………………20,000Common stock…..60,000??Retained earnings3,000Total assets…………..$83,000Total liabilities and equity$83,000Required: Describe the nature of each of the four transactions that took place between the balance sheet dates shown. Assume only one transaction affected each account.June???10??20??30???? What will be an ideal response?
________ weakens a given promotion's ability to trigger an immediate purchase
A) A customer-oriented promotion mix B) Promotion clutter C) Puffery D) Local marketing E) Niche marketing
Answer the following statement(s) true (T) or false (F)
1. Using customers as servers is referred to as yield management. 2. Overbooking is most often associated with yield/revenue management. 3. Part-time employees offer companies greater capacity flexibility. 4. Differential pricing is viewed as intrinsically fair by customers. 5. A multiple server “snake line” style queuing system is generally viewed as more fair than a system with separate queues.
Identify an external currency market and how it operates?
What will be an ideal response?