Share of voice is the percentage of mentions about a brand/company/organization

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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Which of the following is NOT one of Schwartz’s cultural value types?

A. Hierarchy. B. Conservatism. C. Harmony. D. Liberalism.

Communication & Mass Media

The lack of continuity on episodic television programs means

a. the characters have no memory of what happened in previous weeks. b. creates no artistic probability. c. the program typically provides little chance for sophisticated studies of human turmoil. d. the serious effects of those programs are limited. e. All of the above.

Communication & Mass Media

Derek was unable to go to work as he had a fever. He informed his boss over a call and his boss asked him to take the day off. This scenario reflects _____.

a. an argument b. a monologue c. a speech act d. nonverbal communication

Communication & Mass Media

Categories of expression within the different media-for example, the evening news and documentaries-are media

A. conventions. B. formats. C. genres. D. production values.

Communication & Mass Media