Global, highly standardized products may not appeal very well to any particular consumer segment in any country and are said to be _____________
(a) Off-target
(b) Globally unappealing
(c) Overly standardized
(d) Lacking in cultural homogenization
(e) Misplaced
(a) Off-target
You might also like to view...
Surveys can be used for which of the following purposes?
A) to evaluate advertising B) to examine purchase and consumption behavior C) for market segmentation D) all of the above
The specific purpose is stated as
a. an infinitive phrase. b. a full sentence. c. several full sentences. d. one word.
The ratio of impressions to fans is a measure of:
A. engagement. B. amplification. C. community. D. fan acquisition.
A maker of cash registers had to develop hand-crank-operated cash registers to sell to Latin American and African countries where electricity is a luxury. The company used a ________ strategy to enter those global markets
A) product adaptation B) standardization C) straight extension D) backward invention E) nationalization