Nan presents her plan for a slip-on shoe that is water repellent, inexpensive, and highly fashionable. She believes that the market for the product is “everyone in the city of Seattle.” Because of this, she forecasts that she will capture 40% of the market. What is the business plan error that Nan is incurring?
a. too much fluff in the presentation
b. no clear product benefits
c. the exaggerated hockey stick
d. There is no error. This is a reasonable estimate.
c. the exaggerated hockey stick
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When leaving a voice mail message for a client concerning the scheduling of a meeting, you should NOT
a. discuss your schedule for the week, detailing the dates and times of each meeting you already have on your calendar. b. give your name and company affiliation before starting to talk about the meeting. c. leave your name, phone number, and two or three possible dates and times for the meeting. d. repeat your name and give your phone number at the end of the message.
Under Title VII of the Civil Rights Act, most private firms are required to implement affirmative action policies
a. True b. False Indicate whether the statement is true or false
An Iowa state statute requires amusement parks to maintain equipment in specific condition for the protection of patrons. Jack's Fun Park fails to maintain its equipment. Keely, a patron, is injured. Jack's has committed
a. a violation of a dram shop act. b. negligenceper se. c. res ipsa loquitur. d. a violation of a Good Samaritan statute.
Which of the following is an element of an effective plan for crisis management?
A. evasive actions to put physical distance between the company and the crisis B. psychological and cultural actions to account for the human and emotional toll C. constraint actions to prevent the press or other outsiders from discussing the crisis D. incremental actions to ensure the crisis is handled in set stages over a long period E. aggressively competitive actions to help the company bounce back immediately