Lucy opens a restaurant that uses only organic ingredients in its dishes. The restaurant quickly gains popularity as its customers recommend it to their friends and family. In this scenario, Lucy's restaurant business is benefiting from _____.
A. social marketing
B. guerrilla marketing
C. call-to-action marketing
D. close range marketing
Answer: B
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When the straight-line method of amortization is used for a bond discount, the amount of interest expense for an interest period is calculated by
a. adding the amount of discount amortization for the period to the amount of cash paid for interest during the period. b. deducting the amount of discount amortization for the period from the amount of cash paid for interest during the period. c. multiplying the carrying value of the bonds by the effective interest rate. d. multiplying the face value of the bonds by the face interest rate.
Which of the following is a poor strategy for getting the attention of business audiences?
A. a startling statement B. a hypothetical example C. a rhetorical question D. a loud noise
In a focus group, researchers usually videotape or audiotape the session in order to
A. create survey instruments to send to the participants. B. post the videos on the corporate website. C. catch any patterns of verbal or nonverbal responses. D. evaluate the potential for in-depth interviews. E. avoid asking repetitive questions.
ABC Corporation would like to evaluate three production processes (A, B, and C) to accommodate the changes in demand for its products. The fixed and variable cost per unit are tabled here. Determine the production volume at which costs of Processes B and C are equal.
a. 2,000
b. 3,000
c. 4,000
d. 1,000