In order to keep his manager from being worried that he will not be able to satisfactorily complete his current project, Chandler tells her what he thinks she wants to hear. This is an example of
A. decoding.
B. encoding.
C. speculating.
D. filtering.
E. introspecting.
Answer: D
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The mission-sharing sales approach:
A) strives to discover a customer's needs during the first part of the sales call and then provide solutions to those needs B) requires the two organizations to develop a common mission C) requires employees from the selling organization to analyze the buyer's business D) uses specific statements (stimuli) to elicit specific responses from customers
To measure the ________ effects of an ad after it has aired, the advertiser can evaluate how the ad affected consumer recall, product awareness, and preference
A) sales B) profit C) communication D) continuity E) associativity
Baughn Corporation, which has only one product, has provided the following data concerning its most recent month of operations: Selling price$115 Units in beginning inventory 0Units produced 6,600Units sold 6,400Units in ending inventory 200 Variable costs per unit: Direct materials$26Direct labor$46Variable manufacturing overhead$7Variable selling and administrative expense$9Fixed costs: Fixed manufacturing overhead$105,600Fixed selling and administrative expense$51,200What is the unit product cost for the month under variable costing?
A. $79 per unit B. $88 per unit C. $104 per unit D. $95 per unit
Retail price competition is generally highest in _____ distribution
a. dual b. exclusive c. intensive d. selective