The first known document written about public speaking was the Precepts written by

Ptah-Hotep for the Pharaoh Djedkare Izezi?s son as guidance in effective communication
around 2200 BC.

Indicate whether the statement is true or false


TRUE

Communication & Mass Media

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If something you write that is printed wrongfully damages a person’s reputation, it is called ______.

a. criticism b. libel c. a heinous crime d. caveat emptor

Communication & Mass Media

In which part of the speech should youstate themain or central idea?

a. conclusion b. beginning of the body c. right in the middle of the speech d. introduction

Communication & Mass Media

________ is the number of different people exposed to a single message

a. Reach b. Frequency c. Tactic d. Strategy

Communication & Mass Media

What is the most important element of the lead of a story about a speech?

A. a little-known fact about the speaker B. details about the audience’s reaction to the speaker C. the core message of the speech D. the writer’s opinions about the speaker

Communication & Mass Media