A PR practitioner who adheres to agent-based ethics will base ethical decisions on which of the following?

a. potential outcomes
b. established rules
c. universal laws
d. compassion


d. compassion

Communication & Mass Media

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Paula started to watch The L Word because she thought as a lesbian she should watch that TV show. Her use and gratification is likely based upon _____

a. information b. personal identity c. integration and social interaction d. entertainment

Communication & Mass Media

Listening requires effort

Indicate whether this statement is true or false.

Communication & Mass Media

A performance appraisal interview involves a discussion about

A. past performance and future goals. B. communication on the job. C. your candidacy for a job. D. your inadequacies.

Communication & Mass Media

As you review your topic list, ask "Are any topics too simple or too difficult for this audience's knowledge base?" If so, include them in your speech

Indicate whether the statement is true or false

Communication & Mass Media