A PR practitioner who adheres to agent-based ethics will base ethical decisions on which of the following?
a. potential outcomes
b. established rules
c. universal laws
d. compassion
d. compassion
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Paula started to watch The L Word because she thought as a lesbian she should watch that TV show. Her use and gratification is likely based upon _____
a. information b. personal identity c. integration and social interaction d. entertainment
Listening requires effort
Indicate whether this statement is true or false.
A performance appraisal interview involves a discussion about
A. past performance and future goals. B. communication on the job. C. your candidacy for a job. D. your inadequacies.
As you review your topic list, ask "Are any topics too simple or too difficult for this audience's knowledge base?" If so, include them in your speech
Indicate whether the statement is true or false