Synergy Inc. has developed a line of appliances that run on the sun's energy and cause no harm to the environment. The company is also planning to introduce battery-run motorbikes that release no pollution
Which of the following concepts is illustrated in this scenario?
a. Divestment
b. Opportunism
c. Green marketing
d. Cause-related marketing
ANSWER: c
Synergy Inc. is using green marketing. Green marketing is the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment.
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Harnessing peer pressure:
A) is a form of social motivation. B) often uses opinion leaders to motivate others. C) can produce strength in numbers useful to influence change. D) All of the above.
Under a defensive strategic market plan, calculate the market share of a company that generates sales revenue of $50 million in a market where the total demand is $493 million
A) 5.6% B) 10.14% C) 25% D) 32.3% E) 5.89%
Describe the four trajectories relationships may take, as identified by Honeycutt.
What will be an ideal response?
Unlimited liability and separate taxation of the business are advantages of a sole proprietorship.
Answer the following statement true (T) or false (F)