List the four types of communication goals and the responses marketers are looking for from each goal
What will be an ideal response?
• Affective goal – companies want customers to feel or have an emotional reaction to a company or brand
• Psychological goals – companies want customers to think or associate something with their product or brand
• Behavioral goals – companies want customers to act in a particular way
• Relational goals – companies want customers to trust and relate to their company or brand
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The cumulative effects of other comprehensive income items are included in retained earnings on the balance sheet
a. True b. False Indicate whether the statement is true or false
Meaning exists not in words, but in the ______.
a. evidence b. arguments c. minds of people d. facts
The room arrangement of the ________ is notable because it is circular.
Fill in the blank(s) with the appropriate word(s).
The Keaton, Lewis, and Meador partnership had the following balance sheet just before entering liquidation: Cash$100,000 Liabilities$40,000Noncash assets 210,000 Keaton, Capital 90,000 Lewis, Capital 60,000 Meador, Capital 120,000Total$310,000 Total$310,000??Keaton, Lewis, and Meador share profits and losses in a ratio of 2:4:4.?The partnership feels confident it will be able to eventually sell the noncash assets and wants to distribute some cash before paying liabilities. Assuming there will be no liquidation expenses, how much would each partner receive of a total $60,000 distribution of cash?? KeatonLewisMeadorA)$40,000 $0 $20,000 B)$12,000 $24,000 $24,000 C)$20,000 $13,333 $26,667 D)$60,000 $0 $0 E)$10,000 $0 $50,000
A. Option D. B. Option B. C. Option E. D. Option A. E. Option C.