Consumer information provider Nielsen uses a life-stage segmentation system that places U.S. households into one of 66 different life-stage groups
According to Nielsen's groups, which of the following refers to the group consisting of hip, single twenty-somethings who are politically liberal, listen to alternative music, and enjoy lively nightlife?
A) Striving Singles
B) Young Achievers
C) Bohemian Mix
D) Young Influentials
E) Young Digerati
B
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When Hayley had some problems with the applications on her cell phone, she gave her cell phone to the service center for a software update. The service center returned the phone to Hayley the next day, with the software update complete
Two days later, the service center called Hayley to enquire if the phone was functioning well. Which area of services marketing does this incident illustrate? Why is this important?
If a buyer is given an allowance for damaged merchandise, a credit is made to Purchases
Indicate whether the statement is true or false
Why should MPR professionals tailor-make connector lists for each campaign? Describe in detail the six steps marketers need to follow in order to gather the right connector names for a specific campaign
What will be an ideal response?
The following income statement is provided for Ramirez Company for the current year: ?Sales revenue (2,500 units × $40 per unit)$100,000 ?Cost of sold (variable; 2,500 × units × $16 per unit) (40,000) ?Cost of goods sold (fixed) (8,000) ?Gross margin 52,000 ?Administrative salaries (12,000) ?Depreciation (8,000) ?Supplies (2,500 units × $4 per unit) (10,000) ?Net income$22,000 ?? What amount was the company's contribution margin?
A. $50,000 B. $52,000 C. $22,000 D. $60,000