Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service?
A. guerrilla marketing
B. brand polarizing
C. direct selling
D. sock puppeting
E. crowdsourcing
Answer: A
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All of the following are considered to be long-term liabilities for Parsons Company except:
a. Bonds issued this year (due in 10 years). b. The third year payments for a three-year lease signed this year. c. The current year portion of Deferred taxes. d. The principal of a note payable signed this year, but due in five years.
What step helps prepare a leader for a coaching session with a follower?
A. practicing empathy B. preparing to pay attention C. giving the employee a book about mindfulness D. review your past interactions with the employee
Reformation permits the court to rewrite a contract to express the parties' true intentions
Indicate whether the statement is true or false
?The marketing concept is a philanthropic philosophy aimed at helping customers at the expense of the business organization.
Answer the following statement true (T) or false (F)