How do marketing channel decisions influence the rest of the marketing mix?
What will be an ideal response?
Channel decisions are critical because they determine a product's market presence and accessibility. Without marketing channel operations that reach the right customers at the right time, even the best goods and services will not be successful. Marketing channel decisions have strategic significance because they generally entail long-term commitments among a variety of firms (e.g., suppliers, logistics providers, and operations firms). Once a firm commits to a distribution channel, it is difficult to change. Marketing channels also serve multiple functions, including creating utility and facilitating exchange efficiencies.
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