What is the difference between multiple regression analysis and the analog approach?
A. The analog approach gathers its information through nationwide customer surveys.
B. Multiple regression analysis cannot be used to determine potential sales like the analog approach.
C. Multiple regression analysis uses statistics rather than judgment to predict sales at existing store locations.
D. The analog approach uses statistics rather than judgment to predict sales.
E. Multiple regression analysis uses geo-demographic segmentation systems to determine potential sales in a new market.
Answer: C
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