The cost of the business process is the cost of the inputs plus the cost of the outputs
Indicate whether the statement is true or false
FALSE
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A good competitor plays by its own rules at the expense of the industry as a whole
Indicate whether the statement is true or false
A group of states that have reduced or eliminated trade barriers among themselves but maintain their individual tariffs in dealing with other states is called ________
A. a customs union B. a free trade area C. the United Nations System D. an economic consultative association
Traditional intelligence consists of both general and specific factors
Indicate whether the statement is true or false.
The marketer uses segmentation variables to divide a market into segments. All of the following statements are true about segmentation variables except:
A. The variables should be related to the customer's needs relative to the product being marketed. B. The variables must be measurable. C. The variables should be based solely on demographic characteristics. D. The variables should be related to the customer's behavior relative to the product being marketed. E. The variables should be related to the customer's uses of the product being marketed.