Immediacy is achieved by
A) verbal behaviors.
B) visual behaviors.
C) vocal behavior.
D) all of the above.
D
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The primary goal of the news package lead-in is to
a. entice the listener to stay tuned b. assist the anchor in priming the audience about what they’re going to hear c. start your story off so the rest of the details follow d. let the editor know what the story is about
_______________ is the rental or licensing of media products by their producers to other media companies for broadcast, distribution, or exhibition
a) A patent b) A window c) Syndication d) An affiliation agreement
In the mid 1990s one broadcast organization agreed to pay $1.7 million in fines for indecency violations that occurred
a. during mid-day soap operas on TV. b. when adult videos were accidentally aired too early in the evening. c. during “The Howard Stern Show.” d. during a series of news broadcasts about sexual problems.
In monologic situations, it is assumed that a primary speaker will take responsibility for what is talked about
a. True b. False Indicate whether the statement is true or false