Answer the following statement(s) true (T) or false (F)
1. Media outlets today have many different purposes.
2. Selective exposure means audience members will gravitate to topics they know, writers they like, and information providers they trust.
3. The goal for today’s media professionals, regardless of the specialty they practice, is to include as many facts as they can in their stories.
4. Before you can meet the needs of your audience, you need to define your audience.
5. The most basic way to define an audience is through lifestyle.
1. FALSE
2. TRUE
3. FALSE
4. TRUE
5. FALSE
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The budget for a PR campaign includes all of the following, EXCEPT:
a. Production costs b. Management/administration costs c. Employee benefits d. Labor costs
Effective and appropriate empathic assertion
a. is easy because it takes more energy to respond in an aggressive or defensive manner. b. is our first response when our "rational" or "thinking brain" takes over. c. takes practice as our immediate responses typically come from the "emotional brain." d. takes less effort as our amygdala shunts blood into our "rational brain." e. None of the above
Monroe's Motivated Sequence takes the basic problem-solution format and expands it.
Indicate whether the statement is true or false.
Small publishers will often provide print-on-demand books for customers who want _________.
a. Trade books b. Print-on-demand books c. Backlisted books d. Orphaned books