When consumers use online sites to compare models and brands of products and click for more technical information, companies gain information about ________.
A. self-reported data
B. buying patterns
C. competitors' prices
D. which product attributes consumers consider most important
E. market research
Answer: D
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In the confidence interval formula for sample size, q=
A) e2 B) 100%-p C) e+p D) p/100 E) p+e*z
The dean of the college appointed you to chair the student advisory committee. In this case, you are an ______.
A. intrinsic leader B. assigned leader C. emergent leader D. expert leader
Companies sometimes aim too high in setting improvement targets for nonfinancial measures of performance. Managers tend to make mistakes in this area by assuming:
A. The improvement of non-financial measures leads to offensive marketing B. Qualitative metrics are more telling than quantitative metrics C. 100 percent customer satisfaction is the only important goal D. Statistical reliability and statistical validity are always important E. Leading and lagging variables do not influence time utility