More magazine is a publication designed to appeal to women aged 40 and over. Demand for such magazines is an example of how changing ________ characteristics impact the marketing environment.
A. occupational
B. behavioral
C. psychographic
D. demographic
E. cultural
Answer: D
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A company that focuses on customer developments in designing its marketing strategies and on delivering superior value to its target customers is a ________ company
A) market-centered B) cost-centered C) competitor-centered D) customer-centered E) product-centered
Email messages and memos differ from letters in that they are
a. written to employees within a company. b. less formal in tone and formatting. c. subject to less grammatical scrutiny. d. more formal in tone.
________ reviews major political decisions that are likely to affect all business conducted in a particular country.
A. Multidimensional political risk analysis B. Macro political risk analysis C. Micro political risk analysis D. Standard political risk analysis
Perry Company, a variety store, sends a team of five executives to Wal-Mart headquarters in Bentonville, Arkansas, to observe the distribution and logistics practices so that Perry Company can improve in these areas. This firm is engaging in:
a. worker training. b. statistical process control. c. a quality circle. d. competitive benchmarking. e. acceptance sampling.