Which ONE of the following options is not part of the AIDA toolbox?
a. raising awareness and combating customer perception biases
b. investigating customer preferences for the product/service
c. building desire to purchase a product or service
d. convincing the customer to take actively seek out the product or service
b. investigating customer preferences for the product/service
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What role do debates play in modern campaigns?
A. They are especially important for independents and candidates from minor parties who may not have enough financial resources for television advertising. B. The debates provide an invaluable opportunity for frontrunners to work on developing their message. C. With the growth of television and Internet advertising, few voters watch debates so they are becoming increasingly rare. D. They rarely cover new ground but remain popular because they show presidential candidates up close under sustained pressure.
One function of __________ is to provide public services that the private sector is unlikely to do
Fill in the blank with the correct words.
Which of the following is true?
A. The religious faith of most all presidents have been of the Protestant tradition. B. Five presidents have been Roman Catholics. C. No presidents have been Roman Catholics. D. One president has been an avowed atheist. E. The religious faith of most all presidents have been of the Protestant tradition, and no presidents have been Roman Catholics.
Unlike political parties, interest groups
a. nominate and run a slate of candidates for political office. b. are not heavily involved in the electoral process. c. do not take over the reins of government. d. do not focus on lobbying elected officials and policy makers.