Which of the following best explains why a company would adopt an undifferentiated targeting strategy?
A) to more efficiently focus on customer relationship management
B) to remove the need for disintermediation
C) to move a product to the next stage of its product life cycle
D) to take advantage of economies of scale
E) to reach the underserved "bottom-of-the-pyramid" consumers
D
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GP Corp. had been contracted by the public services department of Kingston to install monitoring systems at all public places. This was to be done in two phases and the city had the right to terminate the contract. GP had plans to use a subcontractor, Rex, whom they usually hired for the last phases of projects executed by them. After two weeks of the work, the city of Kingston found that things were not going according to plan and terminated GP's contract. Under these circumstances:
A. Rex cannot sue the public services department of Kingston because he is a creditor beneficiary. B. Rex can sue the public services department of Kingston because he is a third-party donee beneficiary. C. Rex can sue the public services department of Kingston because he is involved in a novation. D. Rex cannot sue the public services department of Kingston because he is only an incidental beneficiary.
There is more than one conceptual view of the database
Indicate whether the statement is true or false
Use this information for questions that refer to the World Tennis Ball (WTB) Company case.World Tennis Ball Co. (WTB) makes tennis balls and sells them only in the United States. Raul Fernandez, the firm's marketing manager, is comparing his firm's distribution with two major competitors.1) WTB sells its products through four regional distributors, who then sell to 22 sporting goods wholesalers. The wholesalers sell to a total of 7,000 retail outlets. From its website, WTB also sells directly to any customer who will purchase a minimum quantity of 24 tennis balls. WTB cooperates with members of its channel but maintains some control through its economic power and leadership. It helps to direct the activities of the whole channel and tries to avoid or resolve channel conflicts.2)
American Tennis Ball (ATB) is a competitor that sells through two distributors-each with half the country. The distributors then sell through six sporting goods wholesalers, and they, in turn, sell to 1,000 retail outlets (split between two national sporting goods chains and two general merchandise stores). ATB and its channel make little effort to work together. However, because of a relatively low level of competition between the distributors, the wholesalers, or the retail stores, each member of the channel gives the product special attention.3) National Tennis Ball (NTB) sells its products through only three tennis specialty wholesalers that sell only to tennis clubs. NTB actually owns the wholesale firms that handle its products. NTB's balls are only available at certain tennis clubs and NTB limits coverage to only one club in a particular geographic area.Which of these companies appears to operate as a channel captain? A. ATB B. All these companies appear to be channel captains. C. WTB D. NTB E. None of these companies is a channel captain.
Which type of graph is not suitable for displaying categorical variables?
a) Bar chart b) Line diagram