Which of the following is true about an offensive strategic market plan?
A) It is inappropriate for a market with high market attractiveness and low competitive advantage.
B) It is used for entering a new market with no established share position.
C) It is appropriate if a business wants to improve profits by optimizing its market focus with minimal investment.
D) It is used to protect the current position of a business.
E) It is used in markets with market attractiveness below 20 where the business has low competitive advantage.
B
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Identify a true statement about upgrading during the expansion phase of a sales relationship.
A. To upgrade a customer, the salesperson must show that the initial purchase was not exactly what the customer needed. B. The objective of upgrading is to expand the seller's business by selling to the customer in bulk quantities. C. During the expansion phase of a relationship, salespeople dealing with less educated consumers should lend themselves to overselling. D. During a modified rebuy in the expansion phase, the salesperson should emphasize that the initial decision was a good one. E. During a modified rebuy, the salesperson should take advantage of the relationship with the customer to maximize sales.
An operating loss must be carried back two years, starting with the earliest of the two years, before it can be carried forward
Indicate whether the statement is true or false
What is event monitoring?
Non-zero-sum situations are ones where many people can achieve their goals and objectives.
Answer the following statement true (T) or false (F)