Which of the following statements about promotional expenses is true?
A. Firms spend more money on advertising than on sales promotion.
B. The many ads that people see on the web, in magazines and newspapers, and on TV are impressive and inexpensive.
C. Promotion money is spent primarily on advertising.
D. Firms spend less money on advertising than on personal selling.
E. All the special sales promotions add up to less money than advertisements.
Answer: D
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