Heather owns a hair accessory company. She is looking to negotiate with her fabric supplier, which provides swimsuit material scraps, to reach a mutually beneficial agreement. Heather wants the supplier to consistently provide it with high-quality fabrics at a fair price within the allotted time frames. The swimsuit fabric supplier agrees and a formal contract is arranged. In the end, Heather has negotiated a long-term contract with the swimsuit fabric supplier at a fair price, and the swimsuit fabric supplier is guaranteed a stream of business from Heather. Which type of bargaining does this scenario illustrate?
a. Distributive bargaining
b. Dissemination bargaining
c. Assimilative bargaining
d. Integrative bargaining
d. Integrative bargaining
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