Which of the following statements about brand loyalty is most accurate?
A. The incidence of brand loyalty is steadily rising in North America.
B. The best way to enhance brand loyalty is to brand all new products with the same brand name.
C. Brand loyalty increases the perceived risk associated with impulse purchases.
D. Brand loyalty results from the positive reinforcement of previous actions.
E. Learning has little effect on brand loyalty because most habits are instinctual.
Answer: D
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The equity method of accounting for an investment is used when a company purchases
a. More than 20% of the debt securities of a second company. b. 100% of the debt securities of a second company. c. 15% of the equity securities of a second company. d. More than 20% of the equity securities of a second company.
A survey of 120 major companies showed that 70% of them require the writing of memos and letters
Indicate whether this statement is true or false.
Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show. Where are you most likely to look first for ideas?
A. reading about the stars of reality TV programs in gossip magazines like Us Weekly and TV programs like TMZ B. conducting a survey among the 2 million people belonging to the NPD Consumer Panel C. brainstorming ideas from the TV production company's employees D. observing similar reality programs that are on competing television networks like CBS or MTV E. contacting contestants from other reality shows like Survivor or The Amazing Race
Two firms, A and B, both produce widgets. The price of widgets is $1 each. Firm A has total fixed costs of $500,000 and variable costs of 50¢ per widget. Firm B has total fixed costs of $240,000 and variable costs of 75¢ per widget. The corporate tax rate is 40%. If the economy is strong, each firm will sell 1,200,000 widgets. If the economy enters a recession, each firm will sell 1,100,000 widgets. If the economy enters a recession, the after-tax profit of Firm A will be
A. $0. B. $6,000. C. -$30,000. D. $60,000. E. None of the options are correct.